Lesley Lindberg has worked in tech for over 25 years, starting in "digital and innovation" as Vice President of Marketing - and within two years progressing to Vice President Global Innovation & Strategic Marketing, for Hertz Rent a Car.
With only 3% of VC funding going to all female teams within the past decade (2009 - 2019), as a natural progression, Lesley is an investor and a co-founder of Carestockroom - the "Amazon meets Mumsnet for professional care leaders" as she likes to call it.
"Technology can have such a positive impact on users and on the growth of a company. "
Woman in tech and successful entrepreneur, Lesley Lindberg shares her experience so far in tech:
What role are you currently in within tech?
I am an investor and co-founder of the first and fastest-growing online marketplace in social care in the UK. The Amazon meets Mumsnet for professional care leaders!
What do you do in your role?
As a co-founder of a start-up, I wear lots of hats! But my main responsibilities are sales, marketing, and seller acquisition.
What was your first role in tech?
Heading up innovation and digital for a global car rental firm. (I) worked with technology to deliver service solutions to customers globally, (this included) launching new e-commerce storefronts, check-in machines, and car sharing. Ultimately, bringing technology directly to the customer interface.
What did it teach you about being a woman in tech/ workplace?
It taught me that it's not a level playing field. I learned that being myself was the best strategy.
Focus on great work and less on pleasing others.
What does success within your career look like?
Freedom... to choose who I work with, the kind of work I do, and the ability to bring my skills to bear where they are most valued.
Why should women be excited about a career in tech?
Technology can have such a positive impact on users and on the growth of a company.
Women who are interested in interpreting customer needs into technology solutions or driving breakthrough performance, which creates a competitive edge should be very excited about working in tech.
Similarly, do you have any advice for women looking to get into a leadership or founding role?
Trust your instinct and make it happen.
If you don't want to set up a company yourself, find someone you want to work with. Be open to an organic process....things are always changing and you will too!
And explore your potential.